POWERED BY:
Cultivating Business Partnerships
Education & Workforce Organizations
- Do employers not see the value in your workforce and education programs? Do you want more employers to be engaged with your workforce and education initiatives? Is there a lack of interest by employers in providing work-based learning opportunities?
Join the Movement:
Ways to Join the Movement
LAUNCH A TURNKEY EMPLOYER LEAD CAMPAIGN
Work with the Behind Every Employer team to identify the sector-specific employers that you want to engage with your workforce and education programs. We’ll do the rest through our sophisticated digital ad campaign and Appointment Center to make sure your organization gets qualified employer leads and follow-up meetings to cultivate employer relationships.
BUILD YOUR KNOWLEDGE, SKILLS
& ABILITIES
Our courses support your outreach teams in understanding the nuances of employer engagement, effective outreach strategies, and how to build sustainable, coordinated systems to get out of your school’s silos.
GET ON THE LOCATOR MAP
Get in front of employers through a free referral source by listing your school on the Behind Every Employer campaign website. COABE’s national campaign targets employers and directs them to your school based on the services you offer employers and your zip code. Coming Fall 2021!
DOWNLOAD THE TOOLKIT
Add your logo and tailor these outreach materials to support your employer engagement efforts as a proud campaign partner which includes a fact sheet with infographics, new release template and web copy with campaign logo to display as a proud campaign partner.
Cultivating Business Partnerships
Our Focus
Full Capacity Marketing has joined the Behind Every Employer Campaign to create turnkey, cost-effective employer outreach campaigns for colleges, K12 and adult education organizations and workforce practitioners to better attract employers to hire their students, engage in work-based learning opportunities and/or sell contract education workforce services.
More Qualified Leads
Better Employer Engagement
Increased Opportunities for Students
Improved Sales
Cultivating Business Partnerships
You Need More than Catalogs to Cultivate Business Relationships!
CEO Kim Kunkel, of Kunkel and Associates, explains the disconnect in receiving the Northeast Iowa Community College’s catalog year after year and still not knowing that they served businesses. Once she did tap into their workforce services, she was delighted!
Move beyond mailers and catalogs with with sophisticated digital employer campaigns to garner interest in workforce and education.
Challenges We Solve
Do you have these challenges in cultivating business partnerships?
Employers not seeing the value in workforce and education
Longer engagement cycles anywhere form 6 weeks to 6 months
No engagement campaigns targeting businesses & key sectors
Small staff size to conduct the appropriate follow-up with businesses
Not knowing if your website is generating leads
Wasting money on traditional advertising
Contact the Behind Every Employer team to help you create a turnkey, cost-effective employer engagement campaign with a built-in Appointment Center to generate leads and set appointments with employers.
What Our Customers Say
Because the work of our communities requires a high degree of innovation and collaboration, we want to provide the most cutting-edge strategies possible. There is no better-qualified organization to partner with then FCM to achieve your goals of raising awareness among employers, students, influencers, and key stakeholders.
President, Ford Next Generation Learning, Michigan
While many agencies provide marketing and communications for community colleges, I believe that FCM’s differentiator is their strategic ability to use data and experience to drive decision-making. This results in not only highly creative solutions but also a high ROI, targeted media impressions, and actual qualified leads and lead conversions.
Chair Central/Mother Lode Regional Consortium, California Community Colleges
FCM’s ‘secret sauce’ is their ability to utilize and leverage objective data to create tailored messages that resonate with employers and students, coupled with their deep expertise in workforce and education. FCM is a rare agency; they become a true partner (not just a vendor) committed to making sure you succeed.
CEO, Coalition on Adult Basic Education
FCM understands our market needs and how to position workforce and economic development as valuable solutions for employers. They understand the latest campaign strategies to maximize our reach and generate leads.
Director, Business & Workforce Development, Mission Community College – Santa Clara, CA
FCM builds sophisticated and proven strategies, which I've found far outperform the often convenient methods of marketing outreach that other agencies offer. Their team is in tune with the education and workforce landscape across the nation to attract employers and students. If what you seek are results and real outcomes with a fresh perspective, there's no other choice but FCM.
Statewide Director, Energy, Construction, Utilities, California Community Colleges
