Behind Every Employer Incentive Grant

COABE has partnered with Full Capacity Marketing (FCM) to provide an incentive grant and technical assistance to an adult education organization that can demonstrate effectiveness in engaging employers with multiple workforce and education partners. Note that you must register your organization to get on the Behind Every Employer locator map. Learn more and apply!

Cultivating
Business
Partnerships

Education & Workforce Organizations

Do employers not see the value in your workforce and education programs?

Do you want more employers to be engaged with your workforce and education initiatives?

Is there a lack of interest by employers in providing work-based learning opportunities?

Ways to Join the Movement

LAUNCH A TURNKEY EMPLOYER LEAD CAMPAIGN

Work with the Behind Every Employer team to identify the sector-specific employers that you want to engage with your workforce and education programs. We’ll do the rest through our sophisticated digital ad campaign and Appointment Center to make sure your organization gets qualified employer leads and follow-up meetings to cultivate employer relationships.

GET STARTED

BUILD YOUR KNOWLEDGE, SKILLS & ABILITIES

Our courses support your outreach teams in understanding the nuances of employer engagement, effective outreach strategies ,and how to build sustainable, coordinated systems to get out of your school’s silos.

CONTACT US

GET ON THE
LOCATOR MAP

Get in front of employers through a free referral source by listing your school on the Behind Every Employer campaign website. COABE’s national campaign targets employers and directs them to your school based on the services you offer employers and your zip code. Coming Fall 2021!

GET LISTED

DOWNLOAD THE
TOOLKIT

Add your logo and tailor these outreach materials to support your employer engagement efforts as a proud campaign partner which includes a fact sheet with infographics, new release template and web copy with campaign logo to display as a proud campaign partner. 

DOWNLOAD NOW

Cultivating Business Partnerships

Our Focus

Full Capacity Marketing & The Learning Strategy have joined the Behind Every Employer Campaign to create turnkey, cost-effective employer outreach campaigns for colleges, K12 and adult education organizations and workforce practitioners to better attract employers to hire their students, engage in work-based learning opportunities and/or sell contract education workforce services.

More Qualified Leads
Better Employer Engagement
Increased Opportunities for Students
Improved Sales

Cultivating Business Partnerships

You Need More than
Catalogs to Cultivate
Business Relationships!

CEO Kim Kunkel, of Kunkel and Associates, explains the disconnect in receiving the Northeast Iowa Community College’s catalog year after year and still not knowing that they served businesses. Once she did tap into their workforce services, she was delighted!

Move beyond mailers and catalogs with with sophisticated digital employer campaigns to garner interest in workforce and education.

Contact Us

Challenges We Solve

Do you have these challenges in cultivating business partnerships?

Employers not seeing the value in workforce and education

Longer engagement cycles anywhere form 6 weeks to 6 months.

No engagement campaigns targeting businesses & key sectors

Small staff size to conduct the appropriate follow-up with businesses

Not knowing if your website is generating leads

Wasting money on traditional advertising

Contact the Behind Every Employer team to help you create a turnkey, cost-effective employer engagement campaign with a built-in Appointment Center to generate leads and set appointments with employers.

What Our Customers Say

Contact Us

Have questions about the national Behind Every Employer campaign or launching a local employer lead generation campaign with our Appointment Center? Complete the form and we’ll contact you.

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